Product strategy for platform businesses

book on product strategy

I’m writing a book on product strategy for platform businesses, based off the workshops I ran in 2020 at Productized and JAM. I already have a publishing agreement with Sense & Respond Press, and the book should be out towards the middle of 2021. You can also get an idea on what the book will be about from this blog post.

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Provisional subtitle: A Practical Guide to Product Strategy for Platform Businesses

Introduction (draft)

Platform businesses are among the most successful companies of the past few years (think Uber, Facebook, Airbnb, or Amazon). You might also have heard of this model as “multi-sided platform”, or “marketplace”, and it isn’t a new business model. But as Internet connections became increasingly present in our lives (first in every home, then in every pocket) the possibilities for global-scale platform businesses exploded.

In this book I’ll use clear language and familiar examples to convey the key concepts of platform businesses. You’ll be able to apply these concepts as you go, to either a well-known platform company or your own real/imaginary one. When you finish the book, you will:

– have crafted a basic vision and product strategy for your platform business, and

– be better equipped to learn more advanced aspects from deeper references.

The book mirrors the structure of the workshops I have given in 2020 (at Productized and at JAM). You’ll certainly get the most out of it if you attend such a workshop, so stay tuned for more editions of it. Feel free also to reach out to discuss the possibility of holding one for your team.

Provisional table of contents:

  • Introduction
  • Chapter 1: Platform Businesses
  • Chapter 2: Is There an Unmet Need?
  • Chapter 3: Network effects
  • Chapter 4: Chicken and Egg
  • Chapter 5: Platform as a Product
  • Chapter 6: Product Strategy
  • Conclusion
  • Reading List
  • Acknowledgments
  • About the Author