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A Product is a Product: Product Management Is Not Just Software!

When defining the job of a product manager, at least one of two definitions always pops up. The first one (chronologically speaking) is from Marty Cagan’s indispensable book Inspired: How to Create Tech Products Customers Love; Marty describes it as “to discover a product that is valuableusable and feasible”. The other one is Martin Eriksson’s Venn diagram, supporting his definition of “product management as the intersection between businesstechnology and user experience”.

Categories
Blog

Marty Meets Martin: Connecting the Two Triads of Product Management

When defining the job of a product manager, at least one of two definitions always pops up. The first one (chronologically speaking) is from the original edition of Marty Cagan’s indispensable book Inspired: How to Create Tech Products Customers Love; Marty describes it as ”to discover a product that is valuable, usable and feasible”. The other one is Martin Eriksson’s Venn diagram, supporting his definition of “product management as the intersection between business, technology and user experience”.