A Product is a Product: Product Management Is Not Just Software!

When defining the job of a product manager, at least one of two definitions always pops up. The first one (chronologically speaking) is from Marty Cagan’s indispensable book Inspired: How to Create Tech Products Customers Love; Marty describes it as “to discover a product that is valuable, usable and feasible”. The other one is Martin Eriksson’s Venn diagram, supporting his definition of “product management […]

Marty Meets Martin: Connecting the Two Triads of Product Management

When defining the job of a product manager, at least one of two definitions always pops up. The first one (chronologically speaking) is from the original edition of Marty Cagan’s indispensable book Inspired: How to Create Tech Products Customers Love; Marty describes it as ”to discover a product that is valuable, usable and feasible”. The other one is Martin Eriksson’s Venn diagram, supporting his definition of “product management as […]